Over the years we've developed our own version of marketing and branding. It's not something we picked up from a thick business school textbook or an overpriced corporate seminar held in a hotel ballroom. Rather, our unique style has evolved organically – both in the look-and-feel of our cafes and also in the retail products that we sell. One of the best representations of the Alterra brand is our line of clothing, what we call "Alterra Wear." We design everything in-house and rotate the items regularly to ensure that the selection stays fresh. So if you see something you like, buy it!